Amazon Marketing Cloud (AMC) & Incrementality Analysis

Amazon Marketing Cloud: Proving Advertising Incrementality and ROI

$100K+ Monthly Spend: Essential Analytics for Enterprise Advertisers

Amazon Marketing Cloud (AMC) represents the most advanced analytics capability available to Amazon advertisers, enabling brands to analyze customer-level data across multiple touchpoints and prove definitively which advertising drives truly incremental sales vs cannibalizing organic demand. For sophisticated advertisers investing $100K+ monthly in Amazon ads, AMC is essential for optimizing budget allocation and demonstrating clear ROI to executive stakeholders.

Incrementality Testing: New Sales vs Organic Cannibalization

The fundamental question AMC answers: "Are my Amazon ads creating new sales, or just capturing demand that would have happened anyway?" Through incrementality testing and holdout group analysis, we can quantify exactly how much of your sales lift comes from advertising exposure vs organic discovery. This insight transforms advertising strategy \u2013 instead of optimizing for ROAS alone, we optimize for incremental ROAS, ensuring every dollar drives truly new demand.

Custom Analysis: Attribution, Overlap, Path & New-to-Brand Metrics

Our AMC specialists build custom analyses tailored to each brand's strategic questions. We measure cross-channel attribution (how DSP awareness impacts Sponsored Ads conversion), audience overlap analysis (how much wasted frequency exists across campaigns), path-to-purchase insights (typical customer journey from first exposure to purchase), and new-to-brand customer acquisition efficiency (cost to acquire genuinely new customers vs reactivating past buyers).