Expert campaign management for Sponsored Products, Sponsored Brands, and Sponsored Display
Amazon Advertising represents the single largest retail media opportunity for most brands, with over $50 billion in annual ad revenue and 200+ million Prime members exposed to sponsored placements daily. Success requires mastering three core ad types: Sponsored Products for capturing high-intent searches, Sponsored Brands for building awareness and consideration, and Sponsored Display for retargeting and audience expansion.
Our approach to Amazon Sponsored Ads goes far beyond basic keyword bidding. We implement advanced campaign structures that separate branded vs generic terms, high-funnel vs low-funnel keywords, and product-targeting vs keyword-targeting campaigns. Each structure serves different strategic objectives - branded defense campaigns protect your brand terms from competitor conquesting, while generic expansion campaigns drive new customer acquisition at controlled TACoS levels.
For brands managing six or seven-figure monthly Amazon ad budgets, we leverage sophisticated tactics like dayparting for competitive categories, negative keyword sculpting to eliminate wasted spend, placement bid multipliers to prioritize top-of-search visibility, and search term harvesting to continuously expand high-performing keyword portfolios. Our data-driven approach adjusts bids multiple times daily based on conversion patterns, inventory levels, and competitive dynamics.
Annual platform scale
Daily ad exposure
First 90 days with Nectar
Continuous improvement
The difference between mediocre Amazon advertising and exceptional performance often comes down to campaign structure and optimization discipline. We organize campaigns into clear hierarchies: Branded campaigns protecting your brand equity, Competitor campaigns conquesting rival brands, Category campaigns targeting broader shopper intent, and Product Targeting campaigns reaching shoppers browsing specific ASINs or categories.
Within each campaign type, we implement match type laddering - starting with exact match keywords for precise control, layering in phrase match for moderate expansion, and strategically using broad match to discover new search terms. This systematic approach ensures every dollar is trackable while maintaining room for discovery and growth.
Our optimization process runs on a continuous cycle: daily bid adjustments based on performance data, weekly negative keyword reviews to eliminate waste, bi-weekly search term analysis to identify expansion opportunities, and monthly strategic reviews to align advertising with inventory levels, seasonality, and business priorities. For brands working with Nectar, this hands-on optimization typically delivers 20-40% improvement in ROAS within the first 90 days.
Comprehensive campaign management and optimization
Strategic campaign architecture separating branded, competitor, category, and product targeting.
Daily bid adjustments, weekly negative keyword reviews, monthly strategic alignment.
Match type laddering from exact to broad, systematic search term harvesting.
Transparent dashboards tracking ROAS, TACoS, new-to-brand, and incrementality.
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