Display and CTV advertising that creates demand for marketplace products
Programmatic display and Connected TV (CTV) advertising provide brand-building opportunities that complement direct-response marketplace advertising. While Sponsored Products and Google Ads capture existing demand, programmatic and CTV create demand through awareness and consideration-stage storytelling. For marketplace sellers ready to scale beyond $10M+ annual revenue, these upper-funnel channels become essential for sustainable growth.
CTV in particular has emerged as a powerful channel for ecommerce brands. Ads on platforms like Hulu, Roku, and Amazon Fire TV reach cord-cutters in high-quality viewing environments with strong completion rates. Unlike traditional TV, CTV offers sophisticated targeting based on shopping behavior, category interest, and demographic attributes - you can reach recent supplement purchasers, frequent Amazon shoppers, or competitor brand loyalists.
Our programmatic and CTV strategies emphasize measurable brand building. We don't just measure impressions and reach - we track incremental sales lift using AMC, branded search increase following campaigns, new-to-brand customer acquisition rates, and long-term impact on organic search rankings. This performance-oriented approach to brand advertising ensures upper-funnel spend drives measurable business outcomes.
Following CTV campaigns
Through AMC analysis
High-quality placements
Shopping-based audiences
Upper-funnel brand building with performance accountability
Reach cord-cutters on Hulu, Roku, Fire TV with targeted video ads.
Automated display advertising across premium publisher networks.
Target based on shopping behavior, not just demographics.
Prove brand advertising impact through AMC and sales lift analysis.
Access premium inventory through direct publisher relationships.
Coordinate messaging across TV, mobile, and desktop devices.
Scale beyond direct response with measurable brand building.
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