Reach 230+ million Walmart customers with online and in-store advertising
Walmart Connect is the retail media advertising platform for Walmart.com, Walmart's mobile app, and Walmart's 4,600+ physical stores. As the second-largest retail media network in the United States (after Amazon Advertising), Walmart Connect provides access to Walmart's 230+ million customers who shop across online and in-store channels. For brands selling on Walmart Marketplace or supplying Walmart stores, Walmart Connect advertising is essential for visibility, traffic, and sales growth.
Walmart Connect's competitive advantage is omnichannel reach - you can advertise to customers shopping online, then influence their in-store purchases through store-based media like self-checkout displays, TV walls, and Walmart Radio. This unique capability makes Walmart Connect especially powerful for CPG brands with both dot-com and brick-and-mortar distribution. You're not just driving online sales; you're influencing the full customer journey across channels.
Our Walmart Connect management service provides strategic campaign planning, creative optimization, bid management, and performance analysis. We leverage our deep Walmart expertise (managing 15-20 brands per platform specialist) and proprietary tools like iDerive analytics to maximize advertising ROI while reducing costs through systematic optimization. Whether you're launching Walmart advertising for the first time or scaling mature campaigns, we deliver measurable results.
Sponsored Products (Walmart's equivalent to Amazon Sponsored Products) appear in search results and product detail pages, driving high-intent traffic to your listings. These keyword-targeted ads capture shoppers actively searching for products like yours, delivering strong conversion rates and ROAS. Our team optimizes keyword selection, bid strategies, and negative keyword lists to maximize efficiency.
Sponsored Brands promote your brand and product catalog through headline search ads and custom brand pages. These premium placements build brand awareness, drive consideration, and direct traffic to curated product collections. We create compelling creative (headlines, logos, lifestyle images) and optimize targeting to reach high-value shoppers most likely to convert.
Display and Video Ads reach customers across Walmart.com, the Walmart app, and Walmart's network of partner sites. These awareness-focused ads use Walmart's first-party data for precise audience targeting (demographics, purchase history, browsing behavior) and appear in high-visibility placements throughout the shopping experience. Display campaigns build consideration and drive traffic that converts over time.
In-Store Media uniquely reaches Walmart's massive foot traffic through TV walls, self-checkout screens, Walmart Radio, and sampling programs. For brands with brick-and-mortar distribution, in-store media bridges online advertising to physical sales, creating omnichannel impact that pure e-commerce platforms can't match. We coordinate online and offline campaigns for maximum synergy.
Full-service campaign management
Keyword-targeted search ads driving high-intent traffic to your Walmart listings.
Premium headline placements promoting your brand and product catalog.
Audience-targeted display ads across Walmart.com and partner sites.
TV walls, self-checkout screens, and Walmart Radio reaching store shoppers.
Leverage Walmart's first-party data for precise customer segmentation.
iDerive integration showing true profitability after all Walmart fees.
Walmart Connect's targeting capabilities leverage Walmart's extensive first-party data - actual purchase history, browsing behavior, and demographic information from 230+ million customers. This enables precise audience segmentation: target families with young children shopping baby products, health-conscious shoppers browsing organic food, or customers who previously purchased competing brands. Audience targeting dramatically improves efficiency by reaching shoppers most likely to convert.
Full-funnel budget allocation requires balancing awareness, consideration, and conversion tactics. Upper-funnel display and video build brand recognition and drive initial traffic. Mid-funnel Sponsored Brands drive consideration and catalog exploration. Lower-funnel Sponsored Products capture high-intent search traffic and convert efficiently. We allocate budgets based on your goals (awareness vs. sales) and continuously optimize based on performance data.
Performance measurement goes beyond Walmart's native dashboard through iDerive integration. We combine Walmart Connect data with Walmart Seller Center data to calculate true profitability after all fees - advertising spend, Walmart Fulfillment Services costs, referral fees, returns. This visibility ensures advertising drives profitable growth, not just revenue increases that destroy margins.
Reach Walmart's massive customer base
Second-largest after Amazon
Omnichannel in-store advertising
True profitability tracking
Access America's second-largest retail media network with expert campaign management.
Start Walmart Advertising